Pernod Ricard reached out to Motofish to partner with them and our ole friend Blake Shelton to help launch a new RTD brand, Smithworks Hard Seltzers.

The spirit of the Heartland takes a little trip down to the lake. It’s the perfect location to invite some friends over and introduce our latest creation – Smithworks Hard Seltzer. With this direction, we lean into our brand line – Here’s to here, and salute what makes our life a lifestyle. 

Pernod Ricard asked us for everything it would take to launch a new product - a 30 second spot, stingers, teasers, social content, stills and images for POS and advertising. We jumped in, developing the creative and production that would work for the brand and deliver on the ask.