Hesta is the Greek Goddess of the hearth and home and the name sake of Hest Outdoors, a new company founded with the idea of taking the best things from your home mattress and bringing them outside.
The founder of Hest, Aaron, a veteran of K2 and self avowed ‘product guy’, knew he needed more than a segment smashing product to make an impact. To get customers to consider a product that was going to elevate their outdoor experience they had to pay attention and if they did pay attention, they had to like us - they had to want to hang out.
Conveying the features and benefits of a new product or talking about what a great sleep you had sounds more like a conversation you might have with your step dad than the buddies you want to go mountain biking with.
To fix that, from the beginning, we decided to talk about what you can do after a good night’s sleep. We want you to get after it. Go enjoy the outdoors. Make memories. Load up your friends and families knowing that you will sleep well and wake up psyched and ready to charge the day.
#playmore #dreamerswated
THE TEAM
Creative Direction: Motofish
Images: Greg Sweney / Chris Cumming
Writing: Troy Nebeker
Production: Motofish Studios
