From Brooklyn to Oregon, California and then St. Louis for the Gateway Cup, this work for Schwinn’s ‘I am a Cyclist’ campaign took us all over. The idea behind this campaign was to help Schwinn tell the story that for them, the word cyclist should not be intimidating, Its less about shaved legs, suffering and carbon fiber and more about being human and empowering and inspiring all people to ride.

Motofish handled all aspects of production and photography for this project - we integrated ourselves in one of the oldest bike races in the US, we shot cyclists crossing the Astoria bridge from a drone, we shot all over NYC including the steps of the Brooklyn Museum and all the way down the Oregon coast.

We delivered 3 long form pieces, multiple cut-downs for social and an image library for Schwinn to use accross all of their channels.

THE TEAM

Still & Motion Photography + Direction: Motofish
Production: Motofish
Art Direction: Nick Bruskewitz
Edit: Motofish + Slavka Kuehn
Client: Schwinn Bicycles