We never say no to bikes and when Schwinn and our friends at We Ride at Dawn asked if we could help them launch their new E-bike we were all in. The new bike is named the Hurricane and not for nothing. The 250 watt electric motor will keep you sailing over every hill, leaning hard into every turn, and blazing your own path to adventure.

Given the Hurricane’s name, the cool black paint scheme and styling, the idea was to treat the bike like a force of nature. This bike enables adventure and what better way to show this than with a group of teens coming together, covering some miles and arriving at a destination. The group of teens on bikes IS the storm. The teens zoom through neighborhoods on a day long journey - through back alleys, over tracks and down a gravel path. Schwinn also asked us to spend a day in the studio shooting product heros, details and studio motion for the launch.

THE TEAM

Creative Direction: Nick Bruskewitz/We Ride at Dawn
Director: Chris Cumming/Motofish
Still + Studio Photography: Motofish
Production: Motofish
DP Location: Dylan Priest
Edit + Mix: Matt Coddaire Color: Thatcher Kelley