Often, companies begin selling their product or service and then work backward to discover their "Why."
Motofish started with a friendship born of shared interests, and Greg Sweney and Chris Cumming continue to shoot what they're passionate about, often turning personal work into commercial work.
If you visit Motofish's Redmond, WA studio, you might think they're creative partners and Land Rover collectors into bike racing, fishing, hunting, motorcycles, and fitness.
They've been known to gather friends into a cyclocross team, restore vintage cars, and turn a 1977 Unimog into a mobile coffee truck, just for fun, surrounded by family and community.
"I want it all, the work, the play, and the people, to come together in the same world," says Chris.
The personal feeds the professional.
"When you're into your subject, you can better see what's interesting and beautiful about it," says Greg, "Compelling storytelling comes through.
